Paste a long post. Pick X (280), Bluesky (300), or Threads (500). Get a numbered thread that breaks at paragraph and sentence boundaries — never mid-word — with optional 1/N numbering and a hook prefix on post #1.
🧵 1/3 Three things changed how we ship content this year. First — we stopped batching. Every persona writes when the topic is fresh, not when the editorial calendar says it's their turn. The lift was 40% in week-one engagement.
2/3 Second — we let the editorial brain pick the format. Same idea, three personas, three formats: a thread for the contrarian, a carousel for the technical voice, a single hook post for the executive. Each one performs better than a templated cross-post.
3/3 Third — we stopped guessing what works. Every post lands with a hypothesis ("this hook because…") and the result feeds back into the next pick. Six weeks in, the model picks formats we wouldn't have.
The throughput tripled. The work didn't.