Everything you need, nothing you don't

One platform for every stage of content.

Content creation, branding, video, email marketing, landing pages, analytics, and more — Vyrable handles the entire lifecycle from idea to published, so you can focus on growing your audience.

TL;DR

Vyrable bundles content generation, brand-voice management, campaign planning, multi-platform publishing, faceless video, analytics, integrations and team workflow into a single platform. Every piece runs through a multi-agent pipeline scored against Grice's Maxims and xEO.

Content Creation

VYR Content Engine

Seven specialised AI agents work together to research, write, and refine your content. Each piece is generated in three variants and scored against Grice's Maxims — quality, quantity, relevance, and manner — plus xEO scoring. Only the best makes it to your dashboard.

Topic Multiplier

One topic, every format. Pick a persona, type a topic, choose 1–10 formats (post, thread, carousel, article, blog, newsletter, video script, email, ad copy, press release) and Vyrable runs the full multi-agent pipeline per format in parallel. Other tools fill templates; we generate, score, and pick the winner per format.

Model-agnostic by design

VYR runs the same multi-agent pipeline regardless of which model is underneath — and on Pro+ tiers you can route any agent through your own private gateway with any OpenAI-compatible model. Switch the underlying engine in one setting; we handle the rest. No lock-in disguised as a feature.

Install as an app (PWA)

Vyrable is a Progressive Web App. Install on iPhone, Android, Mac, Windows or ChromeOS — runs as a standalone window, no browser chrome. App shortcuts (New content, Review Inbox, Analytics, Content Radar) on long-press. Share-to-Vyrable from any app on your phone — articles land in your Idea Blotter instantly.

xEO (Cross-Engine Optimization)

Content optimized not just for traditional search, but for AI-powered discovery engines like ChatGPT, Perplexity, and Gemini. Every piece is scored and tuned so your brand surfaces wherever your audience is looking for answers.

AI Visibility Tracker

Track buyer-intent prompts on a daily cadence and see how often frontier LLMs name your brand vs your competitors. Mention rate, position, share-of-voice, alerts on drops, and a prioritised plan to fix the gaps. The other AI-search tools tell you you're invisible. Vyrable closes the loop: measure, generate, publish, re-measure.

20+ Content Types

From LinkedIn posts and Twitter threads to long-form articles, newsletters, case studies, ad copy, video scripts, podcast outlines, carousels, and more. Every format is optimised for its platform and audience — so your content feels native wherever it lands.

13 Platform Publishing

Publish directly to LinkedIn, X, Facebook, Instagram, YouTube, TikTok, Threads, Pinterest, Medium, Substack, and more — 13 platforms and growing. One piece of content, adapted for every platform, published from a single dashboard. No more copy-pasting between tabs.

Cross-Platform Rewrite

Drafted for LinkedIn? One click adapts the same piece for X, Threads, Bluesky, Instagram, TikTok or Facebook — respecting each platform's length, tone, and hashtag conventions. The PLATFORM_RULES table keeps it native, never a copy-paste with a different word count.

AI Coach

Score any draft (yours or external) against quality, hook strength, and platform fit — and get specific, applyable fixes. Coach a single piece or paste a batch from your last LinkedIn export and triage in one go.

Headline A/B Variants

Five headline alternatives per draft across angles (curiosity, outcome, contrarian, data-first, story-led) with platform-aware length checks. Pick the winner inline; the rest stay as audit history.

Reply Assist

Paste a comment from any platform, get three on-voice reply options (warm / professional / witty) in 1–3 sentences each — no AI tells. Drafts persist so you can scroll your last 10 sessions and reload any of them.

Brand and Creative

Brand Studio

Generate logos, social media assets, and complete brand kits with AI. Define your colours, fonts, and visual style in one place and apply them consistently across every piece of content and every platform you publish to.

Faceless Video Studio

Production-grade short-form video without a camera, editor, or studio. Every render ships with real motion b-roll matched to each scene, burned-in captions for sound-off viewing, an opening-hook title that stops the scroll, Ken Burns zoom for cinematic depth, and a sidechain-ducked music bed under the AI voiceover. Sized 9:16 for TikTok, Reels, and Shorts. Agency tier adds your logo as a watermark on every render.

64 Persona Templates

Pre-built persona profiles for C-Suite executives, advisory board members, investors, consultants, industry specialists, entrepreneurs, and more. Select a template, customise it to your voice, and start creating content in minutes.

Strategy and Planning

Campaign Management

Plan one-time campaigns or set up recurring content series with automatic theme rotation. Define your campaign goals, schedule your cadence, and let Vyrable keep your content calendar full without the manual overhead.

Audience Targeting

Choose from 30+ built-in audience templates or build your own. The audience simulator lets you preview how different segments will respond to your content before you publish — so every piece resonates with the people who matter most.

News-Driven Content

Vyrable monitors 45+ curated RSS feeds across your industry and surfaces daily topic suggestions matched to your expertise. Stay relevant with content that taps into what your audience is already talking about — without the manual research.

Ideas list

Capture content ideas from anywhere — a conversation, a headline, a passing thought. Develop them with AI assistance, then promote them directly into your content pipeline when they are ready. No good idea gets lost.

Annual Planner

Generate a full 52-week content plan powered by AI. The planner accounts for seasonal trends, industry events, and your strategic goals to keep your content calendar purposeful and consistent throughout the year. Export every plan across every persona as a single CSV.

Mission Control

Unified kanban across ideas, content, campaigns, ads, emails and landing pages — one board, one drag-and-drop, one assignee model that supports both humans and AI bots. Snooze cards for later. Promote any idea straight into a content draft in one click.

Content Series

Group related pieces into named multi-part series. Find Related ranks the rest of your library by tag overlap (weighted by tag rarity) so you can stitch a series together without scrolling through every published piece.

Auto-Recycle

Toggle recycling on any high-performing published piece. The worker re-publishes it on your chosen cadence (every 30 days, every 90 days — your call) until you turn it off. Operational queue page shows what's coming up.

Calendar Subscription Feed

Live .ics feed of every upcoming scheduled post across your orgs. Subscribe once in Google / Apple / Outlook and your work calendar fills itself. Per-user opaque token, rotatable.

Marketing and Growth

Email Marketing

Build subscriber lists, design email campaigns, and convert your best content into newsletters — all from inside Vyrable. Send directly via Brevo integration. No separate email tool needed.

Landing Page Generator

Create AI-generated conversion pages tied to your campaigns and content. Each landing page includes built-in view and conversion tracking so you can measure what drives results without external tools.

Growth Audit

Run an automated marketing health check across your website, SEO, social presence, content output, and brand consistency. Get a clear, actionable report that shows where you stand and what to improve.

Analytics and Intelligence

Analytics Dashboard

Track engagement metrics, compare performance across personas, monitor API costs, and review xEO leaderboards — all in one place. Understand what is working and make data-driven decisions about your content strategy.

Competitor Tracking

Monitor competitors per persona and compare their content performance against yours. Identify gaps, spot opportunities, and adjust your strategy based on real market intelligence rather than guesswork.

A/B Learning Loop

Vyrable learns from every piece you publish. The AI tracks what resonates with your audience, identifies patterns, and recommends strategy improvements so your content gets stronger over time.

Persona Benchmarks

Head-to-head comparison of every active persona — published count, reach, engagement, engagement rate, top piece, and a 28-day sparkline per row. Trophy badges mark the per-metric leaders. Trends compare to the prior window.

Topic Clusters

Where your tags actually cluster — engagement intensity per cluster, persona attribution, and the standout piece in each. Drill into any cluster's content with one click.

Spike Alerts

An hourly worker watches your live posts and fires push + webhook + Mission Control card the moment a piece breaks 3× the persona's normal engagement. React fast (boost / reply / remix) before the algorithm moves on.

Multi-language Reach

Personas can write in their own language; the dashboard shows a per-language reach pill so multi-region teams see the spread at a glance. Auto-translation built into the SEO meta generator.

Workflow & Operations

Webhooks (signed)

Send a JSON POST to any URL on every lifecycle event — created, scheduled, published, failed, spike, idea created. HMAC-SHA256 signed (X-Vyrable-Signature). Full delivery log with one-click replay, test ping, and signing-secret rotation. Wire to Zapier, n8n, Make, or your own backend.

Notification Preferences

Per-event toggles for push and email. Spike alerts, review-needed, publish failures, idea-assigned, weekly retro digest, daily digest — pick exactly which channel pings which device. Defaults are sane: noisy events off, high-signal events on.

Two-Factor Authentication

TOTP-based 2FA via any authenticator app (1Password, Authy, Google Authenticator). QR-code enrolment, 6-digit verification, disable requires a current code. Required for higher-tier plans on demand.

Audit Log + Exports

Every action across the org — human or AI bot — chronological, filterable by actor, action, date range. CSV export for compliance hand-offs.

Bookmarks & Saved Filters

Personal shortlist of pieces you want to come back to, plus per-user saved filter presets on the content list — one click to apply your team's pending-review-on-LinkedIn or any other combo.

Public Roadmap + Suggestions

Customers can vote on what we ship next. The top-voted suggestions surface on your dashboard so you're influencing the product without leaving it. Public RSS feed for changelog enthusiasts.

Cmd+K Command Palette

One keystroke (Ctrl/Cmd + K) opens a fuzzy command palette — search content, personas, ideas, campaigns, series; jump to any page; trigger any quick action. Recent content surfaces when the input is empty. Cmd+/ opens the keyboard-shortcut hint.

Image Library + Tags

Every uploaded, AI-generated, or Unsplash-saved image lives in one searchable library. Tag chips, multi-select bulk-tag, set as cover for any content piece. Source badges separate human uploads from AI-generated assets for attribution.

Teams and Integrations

Enterprise Teams

Role-based access control, multi-persona management, and organisation-wide content governance. Personas can be shared across the organisation or kept private. Scale your content operations with confidence.

Integrations

Discord + Slack webhooks for content lifecycle notifications. Brevo email delivery. CRM connectors for HubSpot, Salesforce, Dynamics 365, Pipedrive, and Zoho. Full REST + tRPC API with API keys for custom automations.

Bulk-Import Personas

Drop a CSV with name + optional title / company / bio / expertise / pillars / language. Live preview shows valid + skipped rows; tier limits enforced server-side. Get a 10-person team set up in a minute.

Compose Templates

Pre-canned prompts that pre-fill /content/new with one click. Built-ins included; create your own; duplicate any template (built-in or user) to fork. Most-used badge shows where the team's energy goes.

Stripe Billing

Stripe Checkout for sign-up, Customer Portal for self-service plan changes / cancellations / invoices. Webhook-driven plan-tier sync with HMAC verification. Per-org plan-quota tile surfaces on the dashboard once usage crosses 50%.

Built on principles that matter.

Every piece of content is scored against Grice's Maxims — the gold standard for clear, effective communication. No filler. No fluff. Just content your audience can trust.

Quality

Only say what you believe to be true.

Quantity

Say exactly as much as needed — no more, no less.

Relevance

Every sentence earns its place.

Manner

Be clear, brief, and orderly.

Ready to see it
in action?

Start free. Create your first persona, generate content, and publish — all in under five minutes.