Flesch reading ease, grade level, long-sentence flags, passive-voice incidence, and adverb density — all in one paste. Pure client-side, no signup.
Most LinkedIn / blog audiences want 60+ ease (8th-grade level or below). Marketing copy aims for 70+. Below 50 reads as academic.
No long sentences detected. Paste a draft to scan.
Active voice is shorter and clearer. Aim for < 10% passive in marketing copy.
Strong verbs beat verb + adverb combos. "Sprinted" reads sharper than "ran quickly".
Combines average sentence length and average syllables per word. Most marketing content lands in the 60–80 range. Below 50 reads as academic — fine for whitepapers, wrong for a LinkedIn post. The formula was published in 1948 and still tracks how readers actually feel about prose.
The same inputs as ease, expressed as a US school grade. 8 ≈ general audience, 12 ≈ professional, 14+ ≈ academic. The rule of thumb: aim two grades below your target reader's actual level. People skim past their working comprehension capacity.
Eye-tracking studies in newspaper rooms found readability collapses past ~25–28 words per sentence. The fix isn't always splitting — sometimes a long sentence needs the brevity of the next two short ones around it for rhythm. Use this list to find the candidates, not as an order to chop.
Heuristics, not rules. Passive voice has its place (when the actor is unknown, irrelevant, or you're being diplomatic). Adverbs are fine in moderation. The score flags incidence so you can scan whether you're leaning on either pattern more than you meant to.