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Five angles
for any topic.

Type a topic. Get curiosity, outcome, contrarian, data, and story angles — each with a transparent hook-quality score so you can see why a headline lands or fails.

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How the hook score works

Six transparent signals, 20 points each. We don't hide the rubric behind a black-box ML model — these are the same signals an experienced editor would call out at the whiteboard.

6–12 words
The newsroom + social headline sweet spot. Shorter = looks shallow; longer = doesn't render.
Has a number
Concrete beats abstract. "3 ways" pulls more than "some ways".
Specificity word
Words like 'exactly', 'never', 'only' signal you're naming the actual thing.
Contrast
Tension creates click. "Wrong" / "instead" / "actually" reframe the reader's expectation.
Starts with a hook
Leading with stop / why / how puts the reader's pain or curiosity in the first three words.
Second person
"You" / "your" keeps the reader in the headline. Headlines about "users" lose them.

Headlines are the easy part.

Vyrable handles the hard part — researching the topic, drafting three variants in different voices, judging them, and publishing the winner across 29 platforms.