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Email engagement benchmarks.
Are your open rates actually bad?

Pick your industry. Enter your open rate (and click rate if you have it). We'll grade each one against published industry medians and tell you whether the bottleneck is your subject line, your body, or your CTA — and which Vyrable tool fixes that specific dimension.

Opens ÷ Sends. From your ESP's dashboard.
Clicks ÷ Sends (not clicks ÷ opens). When supplied, we'll surface your click-to-open ratio too.
A note on benchmarks: Numbers are blended industry medians from public Mailchimp / HubSpot / Campaign Monitor reports. Directional, not authoritative — your engaged-customer list will outperform any benchmark; a cold acquisition list will under-perform.
B2B SaaS
  • Open rate
    18.00%vs 21.00%
    Below benchmark (-14.3%)
  • Click rate
    1.80%vs 2.50%
    Below benchmark (-28%)
  • Click-to-open
    10.0%vs 11.9%
    Below benchmark (-16%)
Open rate is 10-30% below benchmark. Worth A/B testing your subject lines — 5-10 variants over 5 sends usually surfaces a winner. See /tools/ab-test-calculator for the sample-size math.
Click-to-open is 10-30% below benchmark. The body or the CTA is the bottleneck. Try one clearer CTA + a single primary link instead of multiple.

Vyrable's email engine writes subject lines, preheaders, and CTAs that test well — and learns from your open + click data over time. Connect Brevo, Resend, SendGrid, Postmark, or Mailgun.