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CTA scorer.
Kill "Submit", "Click here", "Learn more".

Paste your button text. We score across seven dimensions — length, word count, action verb, "your" vs "my" framing, value cue, generic phrasing, urgency — and suggest punchier variants when something's off. Pure client-side heuristic; nothing leaves your browser.

10 chars · 2 words
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Suggested variants
  • Get here
  • Start here
  • Get the playbook
  • Start my 14-day trial
CTA score
55
/ 100
Needs work
  • 10 chars — fits the button-design sweet spot.
  • Doesn't start with a strong action verb. Try Get / Start / Claim / Try / Download.
  • No specific outcome named (playbook, report, audit, trial, etc.). Buttons that name the prize convert better.
  • "Click here" is one of the most-tested-against generic CTAs. Replace with something value-specific.
  • No urgency cue — adding 'today' or 'now' nudges the click-rate up on most pages.

Vyrable's content engine writes CTAs that match the piece — different button text for the email, the LinkedIn post, and the landing page, all generated from one source idea.