Competitor positioning audit

Compare 5 competitors across 6 dimensions (price, ICP, hero benefit, pricing model, latest move, weakness). Outputs a positioning gap to exploit.

The prompt

Analyse 5 competitors of {{product}} in {{industry}}.

Per competitor: a row in a markdown table with columns:
- Name
- Headline price (entry tier, monthly)
- ICP (one phrase)
- Hero benefit (their landing-page top claim)
- Pricing model (per-seat / per-piece / unlimited / lifetime)
- Most recent meaningful move (last 90 days)
- One credible weakness

Then below the table:
- Where the field is crowded.
- The empty space — what no competitor is owning.
- The 3 highest-leverage angles {{persona}} could take in their next quarter to exploit that gap.

How to use it

1. Replace the {{placeholders}} with your topic, persona, and audience.
2. Paste into ChatGPT, Claude, Gemini, or any LLM — or hit Use in Vyrable to run it through the full multi-agent pipeline (research → strategy → 3 writer variants → judge).
3. Edit the output. Even tested templates need a human touch on tone + facts.