Brand Voice: Sounding Like You, Not a Robot
How voice gets enforced across every piece, why drift happens, and the two-minute calibration that fixes it.
The single most common complaint about AI-generated content is that it sounds like AI. Generic openings. Stiff transitions. The dreaded "in today's fast-paced world."
Vyrable solves this in three layers. None of them are magic. Each one needs a few minutes of your attention to do its job.
Layer 1: The voice profile
You set this when you created your persona. Three sliders and a tag list. It's the highest-level instruction the platform has about how you sound.
The defaults are fine for most people. But if your published pieces are coming back too formal, drag formality down. Too earnest? Push humor up. Too dry? Push energy.
The voice profile lives on the persona edit page. You can change it at any time and the next piece you generate uses the new settings.
Layer 2: The voice match
This is the under-discussed feature. Every time you click Brand Voice Check on a draft, the platform pulls the last several pieces this persona has actually published, compares the draft against them on six dimensions, and scores the match.
The dimensions:
- Tone — warm vs cool, formal vs casual
- Vocabulary — the specific words you use vs avoid
- Structure — sentence length, paragraph rhythm, section patterns
- Perspective — first-person vs second-person vs third-person, "I" vs "we"
- Energy — pace, emphasis, urgency
- Patterns — recurring rhetorical devices, signature phrases